A Successful Wedding Venue Takes A Bank That Can Commit
A popular venue to celebrate the big day, began on an ordinary day when Jodi and Loni walked into downtown Cullman’s historic Cotton Warehouse and Mule Trade building. The rustic soaring interiors that once held bales of cotton and mules, seemed perfect to hold weddings, proms, and events. They discovered a spacious upper floor, once used to store cotton bales and a truck entrance that would become a picturesque courtyard. “We fell in love with the place,” remembers Jodi. “We had been wanting to do something and this was it.” They put a lot of thought and prayer into how to turn the warehouse into an event venue, they just needed a bank to put their faith in two 30 something couples with a plan.
The bank they had a personal banking relationship with, didn’t share their enthusiasm, as rustic warehouses being thought of as event venues was still new. Luckily, they knew several Merchants bankers, who saw their business model had potential. Merchants Bank worked with them as they renovated the loft venue and built their clientele. Loft 212 is now a popular choice for those getting married or getting together for reunions, proms and corporate events and draws customers from across Alabama. According to Loni, “Being part of someone’s special day is the best part of our business.” At Merchants, being able to make the day of one of our local business customers, is the best part of ours.