A Landmark Sweet Shop With Love For Community Baked In
The Duchess Bakery had been part of the sweet side of life in Cullman for 81 years since it opened on 1st Ave SE in 1939. As word spread that the owner, Larry Bontrager, was planning to retire in May of 2020, people lined up early to get a last taste of the donuts that had made the bakery a local legend. That morning Jason Neal got in line at 6:30 am to buy donuts for his family and when Larry came out, Jason told him on an impulse he was interested in buying the bakery. Larry told him to put his name on the back of a business card, and drop it in a bowl with the other 50 or so names.
Jason and his wife Stephanie have owned a local Dairy Queen since 2006 and Jason owns a local insurance agency. With their entrepreneurial spirit others in the community including his daughter had already mentioned to Jason that they should buy Duchess Bakery. Luckily a local businessman handling the sale for Larry was a family friend and recommended the Neals be put on the short list. When the Neals were finally chosen as buyers, Jason approached his good friend and business associate Roger Rich about becoming a partner. After buying not only the bakery and the famous donut recipe, they found themselves owners of a Cullman institution.
Jason, Stephanie and Roger are putting their own touches on the local hotspot by adding a line of premium coffee blends named after their children, as well as merchandise from hats to T-shirts and coffee mugs with the bakery’s logo. But their main reason for buying the bakery goes much deeper. “In times like these, people need something good to hold onto,” Jason said. “Merchants Bank had always been a part of our family, and I have banked with them my entire banking life.” The Neals knew many Merchants bankers, and knew they understood the value of Duchess Bakery to Cullman.